Handle a bad review calmly

A bad review isn’t the end. How you reply often matters more to new customers than the review itself.

  1. Take a breath first

    Don’t reply while you’re upset. Read the review again later and look for what really went wrong.

  2. Check your records

    Find the order, delivery or chat with this customer, so you know the facts before you answer.

  3. Reply in public, politely

    Thank them, say sorry for their experience, and keep it short. Never argue, insult or share the customer’s private details such as phone number or address.

  4. Move the conversation to private

    Give a phone number or WhatsApp line so you can sort it out directly.

  5. Fix it, then follow up

    If you solve the problem, the customer can edit their review. Many customers update their rating after a good fix.

Good to know

Ready-made messages

Something went wrong

Hi [Customer name], we’re sorry about [the problem]. This isn’t the standard we aim for. Please message us on [phone or WhatsApp] so we can make it right. – [Your name], [Business name]

Late delivery

Hi [Customer name], we’re sorry your order arrived late. We’ve looked into what happened with the delivery. Please message us on [phone or WhatsApp] and we’ll sort this out for you.

Can’t find the order

Hi [Customer name], we’re sorry to read this. We couldn’t find an order under your name. Please contact us on [phone or WhatsApp] with your order details so we can look into it.